It seems that Twitter is all anyone is talking about lately and the journalism world is no exception.
According to the Press Gazette, editor of businesszone.co.uk Dan Martin, has announced that he is only going to be accepting PR pitches via twitter next Monday and Tuesday in an attempt to eradicate the irrelevant press releases that find themselves clogging up his inbox.
If the experiment works, Martin has said he will consider using only Twitter permanently.
Sending copy this way will limit the space to only 140 characters, meaning that the message will have to be punchy and attention grabbing if Martin is to pay any attention to it. This will require some good journalistic skills and might prove to be an interesting challenge.
It's nice, though a little strange, to see how much everyone is embracing social networking lately and how they are using it to go about their business too. I think it is a sign of the times and an indicator of where our future lies... in Facebook updates and Tweets.
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